| The Way We Work
We follow five principles to systematically create powerful and perspective-shifting insights to unlock substantial business opportunities:
Strategy & action
The strategy and potential actions provide the context for creating insights and are in turn shaped by insight. There is an inextricable link. Prior to starting any project, we immerse ourselves in our clients’ current strategy and action plans. In all stages of a project, we are continually thinking about the implications on strategy and actions. This allows us to always create insight-based recommendations that make a positive difference to clients.
Mindfulness
Developing high-quality insights requires constant practice to be in an attentive and receptive state, free from biases, and listening deeply for hidden truths. To achieve this depth, as individuals we take on only a few projects at a time, allowing us to commit time without reserve.
Pragmatic Polymathy
Cross-pollination comes naturally to us. A Picasso painting inspired the creation of Insight Dojo, and the name and values draw from Martial Arts and Zen training halls. We hire inherently curious people who have a deep interest in a wide range of activities in their personal and professional lives. This allows us to draw on ideas, metaphors, modes of thinking from many different disciplines to create insights and develop innovative methodologies.
Receptive mastery
We are constantly striving for mastery in the field of customer insights. We have developed in-depth experience in many areas related to insights such as ethnography, behaviour change, specific multivariate analysis methods, segmentation, branding and capability building. Valuing mastery means constant practice, being grounded in the enduring basic principles, and pushing the boundaries of a field. However, we strive to be receptive to new ideas and actively avoid the expert trap of 'I know best'. On subjects where we lack sufficient depth, we bring in the best people through our network of partners.
Co-creation
Insights need to be experienced to inspire action and need to develop and mature in the minds of stakeholders. It is important for us to create a conducive environment for co-creation and fresh thinking so that we can work seamlessly with our clients together sparking off insights and ideas.