Problem statement

How do we launch an innovation in women’s health to maximise the sales opportunity?

Problem statement

How do we develop the product/market strategy for an early stage drug for opioid induced constipation amidst a very complex environment?

Problem statement

How do we commercialise an innovative therapy for Non-Hodgkin’s Lymphoma in light of the failure of an earlier generation of the technology?

Problem statement

How do we position a hospital antibiotic to motivate physicians to use it early for the appropriate patients, rather than saving it for last?

Problem statement

What is the set of actions required to reverse the plateauing sales of an innovative treatment for menopausal symptoms?