How do we launch an innovation in women’s health to maximise the sales opportunity?
How do we develop the product/market strategy for an early stage drug for opioid induced constipation amidst a very complex environment?
How do we commercialise an innovative therapy for Non-Hodgkin’s Lymphoma in light of the failure of an earlier generation of the technology?
How do we position a hospital antibiotic to motivate physicians to use it early for the appropriate patients, rather than saving it for last?
What is the set of actions required to reverse the plateauing sales of an innovative treatment for menopausal symptoms?