Insight development is not a mechanical process. One needs to acknowledge a certain level of uncertainty, and embrace the role of serendipity. Our way of working allows us to follow a systematic method while allowing for creativity and chance connections.
We develop the most essential insights to solve a specific client problem. However, the five categories of projects that we undertake on a regular basis relate to behaviour change, insights culture and capability building, innovation, brand and campaign development, and strategic segmentation.
Vivek has over twenty years of experience in developing insights to solve real world problems having been a part of an agency, a client, and a management consultancy in three different continents. He is a strong advocate of using a polymathic approach and cross-pollinating many disciplines to develop insight.